The Brand
What Are Branded Residences?
Home ownership, with the service of a five-star hotel.
Hotel service + ownership
A branded residence is a home you own outright, in a building serviced by a luxury hotel brand — concierge, butler, housekeeping and dining on demand.
Why they hold value
Buyers value the consistent service standards, professional management and global recognition of a hotel brand. Branded residences are often sought after by buyers who want a turnkey, well-managed home.
Resort vs Private ownership
Resort Residences are fully furnished and may join the optional hotel rental program. Private Residences are full-time homes with private elevators, butler service and a 6-month minimum rental term.
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Kyle Gilligan
Douglas Elliman